How Old Are Millennials
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Millennials are often talked about as if they’re one big monolith, but age is one factor which can differentiate them. Understanding the age range for Millennials is important for marketers, employers, and anyone else looking to connect with this generation.
Millennials are roughly defined as those born between 1981 and 1996, with the exact dates varying by source. This means anyone born in 1996 or earlier is now a full-fledged adult, while those born in 1997 and beyond are still in the tail end of their teen years. The oldest Millennials are now in their late thirties, while the youngest are still in their early twenties.
So what does this mean for marketers and employers? Knowing the age range helps target content and campaigns more effectively. It’s important to remember that Millennials in their late twenties or early thirties may have different needs than those just entering their twenties. This can mean coming up with different messaging or products for each age group.
It’s also important for employers to consider age when engaging with Millennial employees. There are now Millennials who are experienced supervisors, while the youngest are more likely to be fresh out of college and looking for their first full-time job. Understanding the differences between these age groups can help employers ensure job satisfaction across the board.
The vast age range for Millennials means understanding them isn’t as simple as placing them in one bucket. Marketers and employers should consider the different needs and expectations of each age group in order to create effective campaigns and build successful teams.